5 | : Tactics

Instead of focusing on your product, write content that directly solves a painful problem your audience faces.

Build trust by sharing authentic, behind-the-scenes glimpses of your company’s daily work, such as brainstorming sessions or product development.

Transform abstract ideas into engaging content by sharing personal, relatable stories that demonstrate "what changed" (the "before and after"). 5 : Tactics

Include "Did You Know" facts, memes, or quizzes to increase engagement and make your content more conversational.

Use MMS (multimedia messaging) to send high-value visual content, such as a GIF or branded image, in follow-ups or welcome sequences. 5 Tactics for Content & Messaging Instead of focusing on your product, write content

In job applications or cold outreach, skip the request for a meeting. Instead, provide a quick, valuable insight related to a key challenge the recipient is facing.

Take long-form content (e.g., 10-minute YouTube videos, webinars) and break them into 30-60 second clips for TikTok, Instagram Reels, and LinkedIn. Include "Did You Know" facts, memes, or quizzes

Move away from live, scheduled demos. Instead, use asynchronous, recorded, and interactive demo meetings to allow stakeholders to view content at their convenience.