: The company plans to buy back up to €1 billion in shares during 2026.
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales.
: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion .
: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.