: Indicates how well your ad copy resonates with searchers.
: One sentence on the overall ROI or ROAS trends for the period. 📈 Vital Stats (KPIs) adworks
: "Move 15% of underperforming Display budget to the High-Intent Search campaign." : Indicates how well your ad copy resonates with searchers
: Screenshot your highest-CTR ad copy or asset group. The "Drain" List adworks
💡 Tip: Use high-level scorecards for these metrics to show growth or decline compared to the previous period. : The volume of hard leads or sales. ROAS / CPA : The financial efficiency of your spending.
: Identify high-spend keywords with zero conversions.