Airship Acquires Sms Commerce Company Replybuy -

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

Customers can browse and purchase items via a single text response. Airship acquires SMS commerce company ReplyBuy

The specific terms and purchase price were not publicly disclosed. This move followed a string of strategic acquisitions

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email. Airship acquires SMS commerce company ReplyBuy

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal