Ava Max - Omg What's Happening [official Lyric Video] -

: Stylized paper cut-outs of Ava Max, often appearing in her signature "Max Cut" hairstyle, move across the screen.

This paper-themed lyric video was released as part of the rollout for her debut studio album, Heaven & Hell . While the later official music video, directed by , moved to a high-production desert racing theme, the lyric video remains a popular example of tactile, "handmade" digital animation. Watch the official paper-styled lyric video below: Ava Max - OMG What's Happening [Official Lyric Video] YouTube• Sep 3, 2020 Ava Max - OMG What's Happening [Official Lyric Video] Ava Max - OMG What's Happening [Official Lyric Video]

: The visual environment is constructed from layered, textured paper bits and scraps that shift and rotate to the beat of the disco-funk track. : Stylized paper cut-outs of Ava Max, often

: Many of the lyrics appear as if they were handwritten or journaled, complementing the song's bridge, which mentions "writing in my journal 'bout you". Watch the official paper-styled lyric video below: Ava