Best Buy ’s journey from a small stereo shop to a tech giant is rooted in an unexpected disaster: a . In 1981, after a tornado destroyed its flagship store in Roseville, Minnesota, founder Richard Schulze held a massive "Tornado Sale" in the parking lot. The success of this high-volume, low-price event inspired the 1983 rebranding from "Sound of Music" to Best Buy and the launch of the superstore format we know today. Unique Historical Tidbits
The retailer is refreshing its physical footprint, moving computing sections to the center of the sales floor in roughly 70 stores to emphasize its role as a high-growth category. Geek Squad Today Tech Help - Best Buy best buy computers and tablets
In 1988, Schulze tried to sell the company to rival Circuit City for $30 million. Circuit City declined, claiming they would simply open a store nearby and "blow them away"—yet Circuit City ultimately went bankrupt while Best Buy thrived. Best Buy ’s journey from a small stereo
Before its 2002 acquisition by Best Buy, the original Geek Squad in Minneapolis served customers via bicycle . Shopping Innovations Unique Historical Tidbits The retailer is refreshing its