Best Buy New Logo Page

The current logo represents a shift from the iconic giant yellow price tag that dominated the brand's identity since 1989.

While the logo was not changed again in 2024, Best Buy updated the surrounding brand elements to better suit the "Age of AI". best buy new logo

: According to former CMO Whit Alexander, the redesign aimed to tell a "story of our people" rather than just focusing on price. By reducing the tag, the brand signaled that it is more than just a discount warehouse; it is a place for expert service provided by its "Blue Shirts". 2024 Brand Evolution The current logo represents a shift from the

Best Buy reimagines its role in bringing tech to life for customers best buy new logo