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: Best Buy CMO Whit Alexander explained that the theme was inspired by the one gift so special it is saved for the end—the gift that "lives on" through the experiences it creates, such as family movie nights or capturing vacation memories. Key Ad Spots :
: These "How to College" spots featured DeVine in various humorous scenarios—such as a "Donuts" themed ad—demonstrating how tech like laptops and headphones are essential for student life. 4. Black Friday & Cyber Monday best buy tv commercial 2017
: The "One-Upper Couple" commercial featured a couple, Andy and Sarah, who invite their neighbors (the Smiths) over for a Super Bowl party. : Best Buy CMO Whit Alexander explained that
: The Smiths are notorious for always trying to "one-up" their friends, but they are silenced by Andy and Sarah's LG OLED 4K HDTV from Best Buy. Black Friday & Cyber Monday : The "One-Upper
Toward the end of 2017, the focus shifted to "Doorbuster" deals. Best Buy's CMO Provides Sneak Peek at New Holiday Ads
: The ad used comedy to highlight Best Buy as the destination for premium "Big Game" tech, using the tagline "Expert Service. Unbeatable Price." .