Brand Management: Research, Theory And Practice Site

: The book is best known for categorizing brand management into seven distinct schools of thought: economic, identity, consumer-based, personality, relational, community, and cultural .

Experts from both academia and the industry have provided positive feedback on the text: Brand Management: Research, theory and practice

: Reviewers note that it elevates branding from a simple marketing tool to a strategic discipline that affects the entire organization. : The book is best known for categorizing