Building Strong Brands File
Choose a name that is distinctive, easy to pronounce, and suggest product benefits.
Look beyond product attributes. Consider: Building Strong Brands
Maintain your core values while innovating to stay relevant. Choose a name that is distinctive, easy to
Focus on growing name awareness, brand loyalty, perceived quality, and positive associations. Choose a name that is distinctive
Your identity is how you want to be perceived, which differs from your "image" (how you are currently perceived).
what should customers think of when they see your logo? 10-step guide: Build a strong brand - MarketHype
Consistency across these elements helps build the 27 exposures often needed for deep consumer trust.
