But Wait ... There's More!: Tighten Your Abs, M... May 2026

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry

While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including: But Wait ... There's More!: Tighten Your Abs, M...

Discover the "canny sales strategies" and psychological tools that trigger our deep-seated desires for instant riches and physical perfection. But Wait… There’s More

How the industry rose from simple product demos to a dominant force in modern American consumer culture. The Quest for Perfect Abs (and Millions) But Wait ... There's More!: Tighten Your Abs, M...