Free 2017 — Buy Three Tires Get One
: Regularly features "Buy 3, Get 4th Free" instant discounts for in-store purchases.
Retailers prioritize these deals because tires are a low-margin product that leads to high-margin "ancillary sales." When a customer enters for a tire deal, dealerships use Multi-Point Inspection (MPI) forms to identify other necessary repairs, such as alignments, brake work, or battery swaps, which are far more profitable than the tires themselves. Legacy and Retailer Adoption buy three tires get one free 2017
: Frequently offers bundled savings and free maintenance perks like rotations and flat repairs to maintain customer retention. : Regularly features "Buy 3, Get 4th Free"
In October 2017, major manufacturers like Toyota and Ford launched nationwide campaigns, such as the National Buy-3 Tires, Get 1 for $1 Event . These programs were not just for consumers; they were highly incentivized for dealerships. Participating locations could earn between $35 and $50 in manufacturer credit per qualifying set sold. The goal was to reach aggressive purchase objectives, often requiring service managers to log sales through specialized portals like the TCMC website to receive their rebates. Psychological and Economic Impact In October 2017, major manufacturers like Toyota and