The biography follows Evgeny Chichvarkin, the eccentric founder of Euroset , detailing his unconventional business tactics, marketing stunts, and the eventual legal pressures that led to his departure from Russia.
The book emphasizes persistence, famously quoting that if you are rejected 99 times out of 100, your business is still on the edge of profitability; if 3 out of 100 agree, you're doing well. Where to Find & Download chichvarkin e genii skachat fb2
The book you are looking for is titled (a play on words meaning "E...genius"), written by Maxim Kotin . It chronicles the rise of Evgeny Chichvarkin and his mobile retail empire, Euroset, before his move to London. Book Overview Author: Maxim Kotin . The biography follows Evgeny Chichvarkin