Copy, Copy, Copy: How To Do Smarter Marketing B... (2027)

In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features

: Identifies the nature of the decision-making process in each quadrant. Copy, Copy, Copy: How to Do Smarter Marketing b...

: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing In , author Mark Earls argues that the

: Plots whether a choice is informed/uninformed and independent/social. Great Ormond Street Hospital