“The channel [MTV] loved the video, featuring the band in Western wear riding on horseback into a ranching town.” Financial Times · 7 years ago
Corbijn’s direction—marking his first color video for the band—eschews typical music video tropes for a cinematic, atmosphere-driven approach. The band is shown in Western-style attire, riding horses and navigating a ranching town, which creates a sense of dusty realism and ominous isolation. depeche_mode_personal_jesus_official_video
“The video more significant than lyrics... A simple message and a desert reflecting it in fair, proper manner. Nothing new but interesting crafted.” IMDb “The channel [MTV] loved the video, featuring the
Are you interested in learning more about the Anton Corbijn used in other Depeche Mode videos? A simple message and a desert reflecting it
: Despite its acclaim, the video faced controversy and was censored by MTV for "explicit" footage, which only added to its edgy, subversive appeal.