Maya is a tech enthusiast. She needs a phone that can handle high-end video editing, so she is highly and has the ability to understand technical specs.

Here is an informative story that illustrates how this model works in everyday life. The Tale of Two Shoppers

Imagine two friends, and Maya , who are both looking for a new smartphone. Although they are looking at the same product, their brains take two very different paths to a decision. 1. The Central Route: Maya’s Deep Dive