: Sandé has stated that while the song can be interpreted romantically, its core is about a love that is steadfast and reliable even when things are "not perfect". Alternate Remix Video
: Before her music career took off, Sandé studied medicine at the University of Glasgow . She was inspired by the profound, stripped-back honesty she witnessed between patients and their loved ones in hospital settings. Emeli SandГ© - My Kind of Love (Official Music Video)
The concept was deeply influenced by Sandé’s personal history and observations: : Sandé has stated that while the song
: Sandé brings her friend a pink wig and helps her "escape" the hospital for a day. They travel to the seafront amusements in Hastings to share a day of joy and normalcy. The concept was deeply influenced by Sandé’s personal
: Sandé visits her friend (Lewis), who is suffering from a severe illness, likely cancer, which has caused her to lose her hair.
The official music video for " My Kind of Love " is a poignant narrative exploring unconditional support and the raw honesty that arises during times of illness. Directed by Dawn Shadforth and released in April 2012, the video features Sandé alongside actress Laya Lewis (known for Skins ). Storyline and Visual Themes