The brand exists within , located in the Second Circle of the Pride Ring . Like many other background elements in the show created by Vivienne Medrano (VivziePop), ESO serves to make the environment of Hell feel like a gritty, commercialized parody of modern human society. Other Possible Meanings
: Sometimes abbreviated as ESO, fans have created crossover art or discussions due to the demonic/hellish themes shared with Helluva Boss . Eso (Helluva Boss)
: ESO is depicted as a major gas station and convenience store chain within Hell. The brand exists within , located in the
: Because the main characters of the Immediate Murder Professionals (I.M.P) frequently travel between Hell and the human world using their van, they are often seen near or utilizing Hell-based infrastructure like ESO stations. Context within Helluva Boss : ESO is depicted as a major gas