Buy Button | Google Shopping

: Recent 2026 updates allow merchants to display loyalty program labels and tailored offers directly on shopping ads, which has reportedly increased click-through rates (CTR) by up to 20%.

: While "Buy on Google" simplified mobile shopping, it caused retailers to lose control over the user journey and direct customer data. 3. 2026 Technical Requirements

To utilize modern "buy" features (like direct checkout and loyalty labels), merchants must adhere to updated Google Merchant Center specifications: google shopping buy button

As of 2026, Google has shifted its strategy toward "agentic commerce," focusing on AI-driven tools that drive traffic directly to merchant sites.

: Merchants can now set handling_cutoff_time and minimum_order_value at the product level rather than account-wide. : Recent 2026 updates allow merchants to display

The original "Buy on Google" program, which allowed users to purchase products directly on Google-hosted pages, was officially . It has been replaced by a more merchant-centric model that uses direct checkout links , sending shoppers from a Google ad or listing straight to a retailer's checkout page, bypassing the product landing page to reduce friction. 1. Current State (2026): Direct Checkout Links

: All merchants using automated feeds must complete migration from the Content API to the new Merchant API by August 18, 2026 , to avoid service disruptions. 2026 Technical Requirements To utilize modern "buy" features

The "Google Shopping Buy Button" refers to two distinct features: the discontinued marketplace program and the current Direct Checkout Links . Executive Summary