At least $1,000,000 in liquid or unencumbered assets, specifically excluding real estate equity.
A ratio of no more than 1.5:1 is required for new owners. The Acquisition Process
Unlike standard franchise purchases, HDMC maintains ultimate control over who joins their network. Buying the "assets" of a dealership from a seller does not guarantee the right to operate the brand. Become a Harley-Davidson Dealer
At least $1,000,000 in liquid or unencumbered assets, specifically excluding real estate equity.
A ratio of no more than 1.5:1 is required for new owners. The Acquisition Process
Unlike standard franchise purchases, HDMC maintains ultimate control over who joins their network. Buying the "assets" of a dealership from a seller does not guarantee the right to operate the brand. Become a Harley-Davidson Dealer