Buying market shares (stocks) involves moving from a to an owner of a company. To do this properly, you must choose a platform, fund an account, and select shares based on objective financial health rather than popularity. 1. Choose a Brokerage Platform
Does the company have a unique advantage (like a strong brand or patent) that prevents competitors from stealing its market share?
You cannot buy stocks directly from a company like you buy groceries; you need a to act as the middleman.