How To: Convince Someone To Buy Life Insurance

Who is your (e.g., Gen Z, retirees, business owners)?

Compare the monthly premium to a common, low-cost luxury to make it feel attainable. how to convince someone to buy life insurance

If you are talking to someone 1-on-1, try these framing shifts: Who is your (e

3/ Your ability to earn money over the next 30 years is your biggest asset. If you owned a machine that printed $100k a year, you’d insure it, right? You are that machine. Who is your (e.g.