: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing.
This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch. How to gain customers and increase profits with...
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot. : Delivering superior service leads to higher retention
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. : Shepherd introduces a framework centered on the
Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals:
: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives
