Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V
The official music video uses cinematic, moody imagery to reflect these stages of grief : iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . The song explores the raw, confusing aftermath of
The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash . The song explores the raw
The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive .
The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G .
A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end .