Bass Pro Buying Cabela's: Is
The consolidation has led to several changes aimed at making the two brands more integrated for shoppers:
The merger united the two largest outdoor retailers in North America, bringing Cabela’s 82 stores under the same ownership as Bass Pro Shops’ 95 locations. While the brands remain distinct, they now operate as a unified family under the leadership of Bass Pro founder Johnny Morris. Impact on Customers is bass pro buying cabela's
Bass Pro Just Completed a $4 Billion Deal to Buy Cabela's - Fortune The consolidation has led to several changes aimed
: The Cabela’s CLUB credit card program was sold to Capital One as part of the deal. Strategic Changes is bass pro buying cabela's
