Hal David and Burt Bacharach, the legendary songwriting duo, had written "What the World Needs Now Is Love" a year earlier. They first offered it to Dionne Warwick. Dionne, usually the perfect vessel for their sophisticated melodies, turned it down. She thought it was "too preachy."
Jackie DeShannon’s version remains the definitive one because she didn't treat the lyrics like a Hallmark card. She sang them like a woman standing in the middle of a storm, holding a candle and refusing to let it go out. If you'd like, I can: Jackie Deshannon ~ What the World Needs Now is Love (1965)
Break down the of why Bacharach’s melody is so "catchy yet complex." Hal David and Burt Bacharach, the legendary songwriting
The "interest" in the story isn't just in the recording, but in its timing. Only a few years later, after the assassinations of Robert F. Kennedy and Martin Luther King Jr., the song was played almost constantly on the radio. It transformed from a catchy Bacharach tune into a cultural sigh of relief. She thought it was "too preachy