The title itself is ironic; it suggests the narrator has said "this is the last time" many times before.
Like most of the album, the song lacks guitars, using Tom Chaplin’s soaring vocals and Tim Rice-Oxley’s melodic piano to create an anthemic, melancholic feel. Keane - This Is The Last Time (Lyrics)
"Tell me why I should believe you / When you don't even believe yourself?" The title itself is ironic; it suggests the