Despite trying to "erase" each other, they remain "first in each other's hearts".
Denis Teofikov was often called the "Bulgarian Justin Bieber". His career was tragically cut short when he died in October 2021 at the age of 21, leading to a massive resurgence in the popularity of his hits, including "Poludyavash".
The official music video on YouTube has amassed over 18 million views, reflecting its status as one of the major hits in the careers of both artists.
The lyrics describe a dialogue between two former lovers who have moved on to new partners but still harbor feelings for each other. Key themes include: