Founded in in Tacuba, Mexico, Modelo was first brewed by twelve men under Braulio Iriarte Goyeneche. While many competitors focused on mass-market light lagers, Modelo maintained its identity as a premium pilsner-style beer.
The brand's success isn't accidental; it is the result of a meticulously refined identity that appeals to both its core Hispanic base and a growing non-Hispanic audience. 14 Things You Should Know About Modelo | VinePair Modelo
: It is a golden, full-flavored pilsner-style lager with a crisp finish and notes of orange blossom honey. Founded in in Tacuba, Mexico, Modelo was first
: The brand is exclusively brewed in Mexico and imported to the U.S. by Constellation Brands. Founded in in Tacuba