Now & Later May 2026

Cherry, Apple, Grape, and the legendary Strawberry.

Created by the Phoenix Candy Company in 1962. Now & Later

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. Cherry, Apple, Grape, and the legendary Strawberry

Sour flavors and "Morphs" that change taste as you chew. Now & Later

They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant