The impact of this track was immediate and massive. It debuted at number one on the UK Singles Chart and eventually peaked at number four on the US Billboard Hot 100.

The video took home three MTV Video Music Awards in 2012, including Best Pop Video and Best New Artist.

There is no heavy choreography here. According to Urbano, the focus was on letting the boys "sync up" and be coordinated while walking on sand and singing to the camera for the first time.

In 2018, the official video surpassed 1 billion views on YouTube, a testament to its enduring popularity years after the band’s hiatus.

The Anthem of a Generation: A Tribute to One Direction's "What Makes You Beautiful"

The track was written by Savan Kotecha, inspired by his wife’s morning insecurities. He turned her doubt into the famous hook: "You don't know you're beautiful" . Why It Still Matters

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