: New products in new markets (highest risk). Crossing the Chasm
: Making products more accessible through new retailers or online channels.
: Existing products in existing markets (lowest risk). Product Development : New products in existing markets. Market Development : Existing products in new markets.
: Adding new features to existing products to increase their appeal.
Penetrate
: New products in new markets (highest risk). Crossing the Chasm
: Making products more accessible through new retailers or online channels. penetrate
: Existing products in existing markets (lowest risk). Product Development : New products in existing markets. Market Development : Existing products in new markets. : New products in new markets (highest risk)
: Adding new features to existing products to increase their appeal. penetrate