It Girl (video): Pharrell Williams -

The video was produced by Murakami's company, Kaikai Kiki , and directed by the artists Mr. and Fantasista Utamaro .

It heavily references Japanese anime and retro video games , specifically utilizing 8-bit and 16-bit graphics that evoke the style of classic Nintendo and Sega titles. Pharrell Williams - It Girl (Video)

Pharrell is rendered as various animated avatars, including a 16-bit version of himself wearing his signature "mountain hat". The video features "simulated gameplay," psychedelic patterns, and an interstellar version of Mount Rushmore featuring Pharrell and Murakami. Production & Themes Pharrell showcases new video for "It Girl" The video was produced by Murakami's company, Kaikai