Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction.
The easiest method is to use a partner platform like Shopify, which allows you to integrate your catalog and enable the Pinterest sales channel. pinterest buy it button
Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest Customers can select product variants (size, color) and
Upload your product catalog to Pinterest to make items automatically discoverable and shoppable, which enables features like Virtual Try-On and Shop tags. The Difference: "Save" vs
When a Pin features a blue price, it indicates the item is purchasable directly within the application.
Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants)
Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range.