The is a pivotal track for Prince Royce , marking his bold transition from his bachata roots into the world of urban reggaeton . Featuring Colombian superstar Maluma , the remix serves as an empowering anthem for those stuck in unhappy or toxic relationships. Musical & Narrative Features
The official music video, released in August 2018, avoids traditional club tropes in favor of a narrative-driven approach with "subliminal messages". Prince Royce - El Clavo (Remix -) ft. Maluma
The duo famously performed the track at the 2018 Latin AMAs , where Royce clarified that despite the steamy visuals, the song's intent is emotional support rather than just being "sexy". The is a pivotal track for Prince Royce