The accuracy of a measure. It ensures the research actually measures what it claims to measure.

Group discussions that reveal how people interact and form opinions collectively.

Protecting participants is paramount. This includes informed consent , maintaining anonymity/confidentiality , and ensuring no harm (physical or psychological) comes to the subjects. 2. Research Paradigms Research usually falls into one of two philosophical camps:

Methods are the specific tools used to gather and analyze data.

Useful for gathering data from large populations to identify broad trends.

Create a testable statement or a guiding research question.

Identify a specific question or social phenomenon.

The researcher immerses themselves in a social setting to observe behavior in its natural environment. 4. The Research Process

Principles And Methods | Of Social Research

The accuracy of a measure. It ensures the research actually measures what it claims to measure.

Group discussions that reveal how people interact and form opinions collectively.

Protecting participants is paramount. This includes informed consent , maintaining anonymity/confidentiality , and ensuring no harm (physical or psychological) comes to the subjects. 2. Research Paradigms Research usually falls into one of two philosophical camps: Principles and Methods of Social Research

Methods are the specific tools used to gather and analyze data.

Useful for gathering data from large populations to identify broad trends. The accuracy of a measure

Create a testable statement or a guiding research question.

Identify a specific question or social phenomenon. Principles and Methods of Social Research

The researcher immerses themselves in a social setting to observe behavior in its natural environment. 4. The Research Process