The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers.
: Premium store brands now account for 40% of total private label spend, up significantly since 2019.
: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration.
The private label market has reached record heights as of 2026, with U.S. sales hitting . Once viewed as low-cost "generic" alternatives, these products—also known as store brands —now capture a 24% unit share of the total market. This shift is driven by a fading stigma; 72% of consumers now view store brands as strong alternatives to national brands, and many are unable to distinguish between the two based on quality alone. Market Performance & Trends
: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights
: Private label presence is nearly universal, reaching 99.9% of U.S. households in the grocery sector.
The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers.
: Premium store brands now account for 40% of total private label spend, up significantly since 2019.
: While grocery is the largest sector, general merchandise categories like office supplies (42% share) and home & garden (35% share) see the highest private label penetration.
The private label market has reached record heights as of 2026, with U.S. sales hitting . Once viewed as low-cost "generic" alternatives, these products—also known as store brands —now capture a 24% unit share of the total market. This shift is driven by a fading stigma; 72% of consumers now view store brands as strong alternatives to national brands, and many are unable to distinguish between the two based on quality alone. Market Performance & Trends
: In Europe , private label already accounts for roughly half of all unit sales , and Australia has reached a 40% share. Consumer Insights
: Private label presence is nearly universal, reaching 99.9% of U.S. households in the grocery sector.
Private Label Products May 2026
Creating free and open source software is fun on one hand but a huge amount of work on the other hand. Even though you're not a programmer perhaps you are willing to help this project in growing and getting better. In most cases FOSS is the success of a community, not a lonesome champion.
Documentation
One of the most essential parts of a successful program aside from the code is the documentation. One can never have enough from it, but first of all we need some basic work to be done. Contact us on Github if you're willing to help us out in this topic. PRIVATE LABEL PRODUCTS
Presets
Another very essential part are factory presets shipped with the product. They need to meet a specific standard in quality like an equal output volume - ask us on Github if you want to contribute. The growth of is currently outpacing national brands
Demos
You are able to create high quality video and/or audio material? We're always deeply grateful for some cool demos presenting guitarix' capabilities and sound. : While grocery is the largest sector, general
Bug Reports
Please file bug reports whenever you encounter a problem with our code. This helps a lot in providing something like quality management.
Patches
If you know how to handle code - we're always happy about Pull Requests!
One of the most essential parts of a successful program aside from the code is the documentation. One can never have enough from it, but first of all we need some basic work to be done. Contact us on Github if you're willing to help us out in this topic. PRIVATE LABEL PRODUCTS
Another very essential part are factory presets shipped with the product. They need to meet a specific standard in quality like an equal output volume - ask us on Github if you want to contribute. The growth of is currently outpacing national brands
You are able to create high quality video and/or audio material? We're always deeply grateful for some cool demos presenting guitarix' capabilities and sound. : While grocery is the largest sector, general
Please file bug reports whenever you encounter a problem with our code. This helps a lot in providing something like quality management.
If you know how to handle code - we're always happy about Pull Requests!