Similar to guaranteed deals but without a commitment to purchase; the advertiser has first-look access to inventory before it enters an auction. Key Benefits and Challenges Potential Challenge Efficiency
Software used by publishers to manage, sell, and optimize their available ad space.
A one-to-one deal where the buyer and seller negotiate a fixed price (CPM) for a guaranteed number of impressions, bypassing the auction process.
Similar to guaranteed deals but without a commitment to purchase; the advertiser has first-look access to inventory before it enters an auction. Key Benefits and Challenges Potential Challenge Efficiency
Software used by publishers to manage, sell, and optimize their available ad space. programmatic media buying definition
A one-to-one deal where the buyer and seller negotiate a fixed price (CPM) for a guaranteed number of impressions, bypassing the auction process. Similar to guaranteed deals but without a commitment