(dir. By Jmp) - Roddy Ricch - Down Below [official Music Video]

: Roddy highlights the moment he "had to go a new direction," trading the trap house for the lake house and buying his mother a Gucci purse to ensure she "ain't gotta stress it".

: High-end cars like the Bentley Coupe and Porsche, along with "stars in the Wraith roof," serve as literal and figurative symbols of how far he’s come from "the bottom". Production & Aesthetic

Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references. : Roddy highlights the moment he "had to

: The visuals capture the gritty reality of his come-up, featuring scenes in "project walls" and "county jail" that reflect the lyrics' themes of survival and perseverance.

Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom. : The visuals capture the gritty reality of

: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact

: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of. : Produced by Avedon and the legendary Scott

### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams.