Service Magic: The Art Of Amazing Your Customers Here

How brands like Marriott and Ritz-Carlton retain guests through "service magic".

Based on the book's teachings, service magic often manifests through three distinct lenses: Service Magic: The Art of Amazing Your Customers

The unique, personalized way a task is handled for the customer. Service Magic: The Art of Amazing Your Customers How brands like Marriott and Ritz-Carlton retain guests

The authors argue that "service magic" isn't about superficial tricks or bravado. Instead, it relies on deep customer rapport, precise timing, and consistent practice. it relies on deep customer rapport

The context and environment in which service happens.