Shops | 2027 |

Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store.

While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026) Because shoppers equate produce with healthy

The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality. with mass merchandisers