The entertainment industry is currently focused on "SM 3.0" era, which is moving from a single-producer system to a multi-production and AI-integrated model to stay ahead of evolving global trends.
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Which SM artist’s 2026 project are you most excited for? Is it aespa's world tour or the debut of the new boy band ? Let us know in the comments! 👇 The entertainment industry is currently focused on "SM 3
: The "Global K-pop Force" has just unveiled details for their 2026-27 SYNK: COMPLæXITY World Tour . Fans are already buzzing about their "immersive performance experience" and reimagined stage designs. Let us know in the comments
: SM is doubling down on tech by implementing AI in music production and showcasing virtual artists like naevis at major festivals.
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