Snap! - The Power (official Video) May 2026

Released in January 1990, the official music video for "The Power" by SNAP! is a defining artifact of early '90s Eurodance. Directed by , the video is famous for its stark, industrial aesthetic and a notable lip-syncing controversy that mirrored the Milli Vanilli scandal of the same era. Key Facts and Production Details

: The video and track open with a Russian voiceover. It translates to: "The American company Transceptor Technology has started production of the 'Personal Companion' computer," referring to a real voice-controlled device for the visually impaired produced in 1990. Musical Composition & Samples SNAP! - The Power (Official Video)

: Original rap verses were taken from Chill Rob G's "Let the Words Flow". After legal issues with the unsanctioned use of his voice, the track was re-recorded with Turbo B for the official release. Released in January 1990, the official music video

: Filmed in West Berlin , the video features rapper Turbo B (Durron Butler) performing at a podium while dancers perform in an industrial setting. Key Facts and Production Details : The video

: The signature bell loop and rhythm were sampled from Mantronix's "King of the Beats". Impact and Legacy