: Can command $100–$150+ per hour , especially for niche industries like B2B SaaS or technical fields .
: Ranges from $40 to $150 per post if billed by item, or standard hourly rates for writing and video editing . Social Media Marketing Hourly Rates
: Professionals in major hubs like Los Angeles or New York often charge higher rates to account for a higher cost of living; for instance, the 75th percentile for freelance social media managers in LA is around $57.8K/year . : Can command $100–$150+ per hour , especially
Social media marketing hourly rates in 2026 typically range from for freelancers and $75 to $300+ per hour for agencies . The exact rate depends heavily on the professional's experience, the complexity of the services (e.g., strategy vs. basic posting), and geographic location . 2026 Hourly Rate Breakdown Freelancers : Most charge between $35 and $150 per hour . Social media marketing hourly rates in 2026 typically
: While sometimes billed hourly, it is frequently charged as a base fee plus 10%–30% of the total ad spend .
: Managing complex platforms like TikTok (high-volume video) or LinkedIn (specialized B2B) may cost more than basic Facebook/Instagram management .