The central image of the franchise is the , a 22-foot wide ring with distinct visual features that separate the TV series from the original 1994 film:
The visual identity of (1997–2007) is defined by its blending of modern military aesthetics with ancient mythological motifs, anchored by the iconic physical prop of the Stargate itself. The Iconic Stargate Design
Official promotional and episode imagery typically highlights the primary , often depicted in their signature green or tan United States Air Force uniforms in the underground Cheyenne Mountain Complex.