For academic papers specifically, the title and subtitle should be self-explanatory to help the reader understand your research immediately, as readers often judge the value of a study based on these first few words.
: "Hook Your Readers so They Can’t — and Won’t — Escape" . subtitle Hook
: Answers the fundamental questions of Who, What, When, Where, Why, and How in 1–2 sentences. For academic papers specifically, the title and subtitle
: "How to Write and Publish a Non-fiction Book This Month" . For academic papers specifically
: "A structured evaluation of student experiences with eco-friendly transport" .
: Avoid using vague "marketing" language; instead, aim for clarity that matches the "soul" or core promise of your writing.