The Best Makeup To Buy May 2026

: A staple for "starter kits" due to their high pigment and variety of neutral shades. Minimalist Essentials

The "best" makeup depends on whether you're looking for iconic luxury staples, viral trends, or reliable drugstore finds. Below are the top recommendations categorized by their reputation and performance for 2025. the best makeup to buy

: Look for brands like Saie or Glossier for sheer coverage that looks like real skin. : A staple for "starter kits" due to

If you are looking to invest in high-performance formulas, these brands are top-rated by editors at Byrdie : : Look for brands like Saie or Glossier

: Frequently cited as the best affordable primer, this provides a "grippy" base that keeps makeup in place all day.

: Thinkdaily Tinted Sunscreen is a popular minimalist choice for combining protection with a light evening of skin tone. The 21 Best Makeup Brands, Tested and Reviewed The BEST Makeup Brand? - Pretty & Smart Co. Pretty & Smart Co.