Value-ology: Aligning Sales And Marketing To Sh... -

Marketing and sales frequently operate in silos, leading to:

: A conceptual framework that layers value from the core functional product to intangible emotional, social, and relationship value. 2. Why Alignment Often Fails Value-ology: Aligning sales and marketing to sh...

: Marketing produces materials that sales never uses because they don't resonate with the actual customer journey. Marketing and sales frequently operate in silos, leading