Vans Buys Dickies 〈PRO〉

VF Corporation's decision to buy Dickies was driven by a strategy to dominate the global workwear market and leverage the "lifestyle" appeal of both Vans and Dickies.

: VF expected Dickies to contribute over $1 billion in annual revenue by 2021. vans buys dickies

: The deal combined Dickies with VF's existing workwear brands (like Timberland PRO and Red Kap) to create a division with roughly $1.7 billion in annual revenue. VF Corporation's decision to buy Dickies was driven

: VF planned to use its global supply chain and digital platforms to scale Dickies internationally. 2. Financial Breakdown of the 2017 Deal vans buys dickies

VF Corp to sell Dickies to Bluestar Alliance for $600 million