: A pivotal moment in the song's global reach occurred when NBA star Luka Dončić featured the track in his Instagram stories and it was later used in a Jordan Brand advertisement featuring him. This propelled the 2009 track into the ears of millions who had no prior exposure to Serbian folk music.

The song's modern explosion is largely attributed to its adoption by high-profile figures and the "meme-ification" of its catchy, repetitive chorus.

: Written and arranged by Nebojša Aleksić , the song features the signature accordion-heavy and synth-driven sounds of late-2000s Balkan folk.

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